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Client Testimonials

These are the voices of clients who’ve experienced real clarity, confidence, and forward movement through our work together.

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Owner/Operator

Fern and Flow Candles

JOSEPH WING

My business felt stagnant, and wasn’t doing as much as I would have liked despite having some success. One particular challenge was how to generate recurring revenue during slower retail months. Susan helped identify several opportunities for my small business to increase revenue year-round without the need to rely on seasonal sales or fleeting trends.

 

One of my overall goals was to determine which types of target markets to go after and how and where to look for business opportunities or partnerships. With Susan’s help, we were able to identify several possible avenues for new sales opportunities.

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The most valuable part of our work were the brainstorming sessions and the flurry of ideas we documented that I could later explore on my own to determine what made sense for my small business. Many of the ideas we generated involved thinking about how existing products could fulfill a need in markets I hadn’t even considered. For me, this was a fundamental way to approach opportunities and the success of my business in the shifting consumer marketplace.

What changed for me was the way I approach opportunities, and, more specifically, where I should be looking for opportunities. Susan helped influence my thinking to focus my efforts more locally, which made sense as a small business owner who also supports other locally-owned businesses.

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Since working together, I have begun implementing improvements to my business, including making upgrades to product packaging. I’ve started exploring additional areas for business and revenue growth such as running hands-on workshops and targeting niche industries. There are additional business goals and improvements I’ve yet to achieve, but I feel they are attainable with the creative ideas and business goals Susan helped my small business identify and implement.

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It was important for me as a creative person to have a different point of view that could analyze my business through a creative lens to help identify areas for improvement and areas of opportunity that may not have been considered. 

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The impact is tremendous. Susan helped brainstorm an entire lifetimes worth of possible opportunities for my small business to explore and capitalize on in the years ahead. I am more optimistic about the long term success of my business because of my time with Susan.

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www.fernxflow.com

fernxflow@gmail.com

instagram.com/fernxflow

2010 Woburn Memorial High School graduate focusing on digital marketing, design, and small business.

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